PENINGKATAN KEMAMPUAN PRODUKSI DAN MANAJERIAL UKM GENTENG DESA TAHUNAN KECAMATAN SALE SEBAGAI UPAYA MENGURANGI JUMLAH KEMISKINAN

Dian Ayu Liana Dewi, Maslichan Maslichan

Abstract


This program to increase production and managerial capabilities of the UKM Genteng
Tahunan village in Sale sub-district aims to increase productivity both in quantity and quality of
tile products by utilizing business management development in order to be able to increase the
income and existence of these UKM in particular and be able to assist government programs in
poverty alleviation. The target of this program is to increase the ability and motivation of the
business, increase marketing capabilities and be able to separate business finance from
personal finance by making simple finances. Activities that have been carried out in this service
program are: 1) Training in marketing management strategies; 2) Training on marketing
technology implementation 3) Training by implementing business administration and 4) simple
financial management training. The output generated by this activity in addition to the above
activities is publicity in scientific journals.

Keyword: service program, business management.

 


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